Italian high-end brand Loro Piana has opened its first flagship store in Qatar, at the new Place Vendôme Mall.

Working in partnership with Qatari group Ali Bin Ali, Loro Piana launched the store in Lusail City. This is the brand’s second store in Doha, but the first in the city, having opened its travel retail boutique at Qatar Duty Free in Hamad International Airport in 2020.

The new store offers Qatari clients a refined and ultra-personalised, in-store shopping experience through a focused and dedicated product offer, paying homage to Qatari culture with unique and exclusive collections.

The luxurious destination, right on the seafront of Lusail, offers a beautiful open plaza experience. Place Vendôme Mall, newly built just outside of Doha, with its beauty and fabulous architecture, aims to be the new fashion hub of Qatar, bringing more than 600 international and regional brands under one roof, creating an exquisite haven of world-renowned Qatari hospitality and opulence.

Set across one floor, covering 376sq/m of retail space, the new Loro Piana store has separate entrances for both men and women, each with a dedicated private shopping room. Promising a sophisticated atmosphere reflecting the brand’s high-quality materials and dedication to a supreme customer journey, wall panels are adorned in cashmere fabrics by Loro Piana Interiors and clients are invited to relax in tactile and comforting seating areas with chairs from the Ginza line, present in all Loro Piana stores worldwide.

The store presents the full range of the Spring-Summer 2022 women’s and men’s ready-to-wear collections, distinguished by supple fabrics, lightness and functionality, perfect for the upcoming travel season, alongside a collection of exotic leather goods, accessories and footwear exclusively for the Qatar launch, including the iconic Sesia bag in exotic maroon leather.

In honour of the month of Ramadan, Loro Piana also presented an exclusive capsule collection that pays homage to the Middle East by celebrating the art of embroidery and Arabic calligraphy with a unique artistic collaboration through the Arabic word ح which means ‘Love’. The distinctive artwork adorns a rich and fluid collection of sophisticated kaftans, graceful abayas, delicate Shayla’s and modest pant suits in both linen and silk cady, complimented by iconic Loro Piana accessories and shoes, in colours and leathers exclusive for the region. The capsule collection and limited-edition leather goods and accessories are available in Qatar throughout Eid. ✤