Unveiling the 296 GTB, Ferrari’s new mid-rear-engined Berlinetta sports car.

The 296 GTB, the latest evolution of Maranello’s mid-rearengined, two-seater Berlinetta, was premiered during an online event broadcast on Ferrari’s social media and web channels. The vehicle redefines the whole concept of fun behind the wheel, guaranteeing pure emotion not just when pushing the car to its limits, but also in day-to-day driving situations.

The 296 GTB ushers in an authentic revolution for Ferrari as it introduces a new engine type to flank the marque’s multi-awardwinning eight- and 12-cylinder power units. A new 663cv 120° V6 coupled with an electric motor capable of delivering a further 122kW (167cv). This is the first six-cylinder engine installed on a road car sporting the Prancing Horse badge.

It unleashes its massive 830cv total power output to deliver previously unthinkable performance levels and an innovative, exhilarating and unique soundtrack. The 296 GTB’s plug-in hybrid (PHEV) system guarantees it is an incredibly usable car as well as cutting pedal response times to zero and delivering a 25km range in all-electric eDrive mode.

Its sporty, sinuous design and extremely compact dimensions also visually underscore its exceptional modernity, brilliantly referencing the likes of the 1963 250 LM, the perfect marriage of simplicity and functionality The car’s name, which combines its total displacement (2.992 l) and number of cylinders with the GTB (Gran Turismo Berlinetta) acronym, in finest Ferrari tradition, was chosen to underscore this new engine’s epoch-changing importance to Maranello. It is not simply the living, beating heart of the 296 GTB but also ushers in a new V6 era that has its roots deep in Ferrari’s unparalleled 70-year-plus experience in motor sports. ✤