Curate Model: A business model that bridges the gap between conscious living and home décor


Curate Home, a UAE-based home interior and lifestyle brand, is all about sustainability. The brand brings together home essentials that are artisanal-designed and handcrafted whilst making sure they are sustainable and ethical. Curate Home believes that a home should be a sanctuary that reflects your personality and allows you to create your own unique space.

In recent years, sustainability has become the standard of living for many people. Along with big brands and companies, individuals are also making more conscious choices when buying. Considering the current state of the planet, it has become vital for people to make significant lifestyle changes that have a positive impact on the environment.

With consumerism and mass-manufacturing being so prevalent, the brand has consciously thought of products which not only bring your home to life but also respect the environment and uphold their core values of conscious living and sustainability. The goal is to provide authentic functional designs in home décor products that are ethically sourced and fairly priced. Artisans are at the heart of what Curate Home does, and the brand seeks to keep ancient crafts alive with a contemporary twist.

Here are a few of Curate Home’s top picks which you can either gift yourself or your loved ones this upcoming festive season:

Ganga Chai Glass in Sage

Inspired by the floral offerings afloat on the wide expanse of the Ganga, this beautiful glass is textured with a rippled surface and 24 carat gold Marigold petals. The perfect gift for someone who loves their daily cup of tea or coffee, for a work colleague or a teacher.

Ganga Soy Wax Candle, Aqua Wood

This hand poured scented Soy candle has fresh and refreshing notes of aqua and wood. The wooden wick makes a slight crackling sound when burned, creating a soothing ambience. Light it up during a meal, while working or even while reading a book and enjoy its calming effect and aroma. You can reuse the ceramic glass as a planter or a pen stand once the candle is over.

Rouge Shell Serving Platter

Each ceramic piece is handcrafted by talented artisans and its uniqueness makes it a statement piece which will catch anyone’s eye! It is dishwasher and microwave safe as well as lead free and scratch resistant.

Textured Cotton Throw/Blanket

Hand woven using high-quality yarn, this medium weight blanket has the perfect soft touch feel. It is detailed with kantha stitching and has frayed edges all over that add to its charm. Get cozy with this blanket as winter approaches and the weather changes.

Frida Doll

This is made by a collaboration with a social enterprise in New Delhi, India, Silaiwali, who work with Afghan women refugees to up-cycle waste fabric generated from apparel scraps to hand craft these beautiful dolls. These products are eco-friendly and support families of refugees to rehabilitate and build communities of artisans. Silaiwali carefully handpicks beautiful Indian cotton waste fabric to develop a line of simple yet sophisticated rag dolls.

Product includes the bedding for the doll packed in a smart foldable box.

Camel & Deer Ornaments

Carefully handpicked beautiful Indian cotton waste fabric has been used to develop these simple yet sophisticated rag ornaments. Each piece is designed, cut, stitched and embroidered with lots of love and passion. Decorate your home or Christmas tree with thoughtful and sustainable ornaments.

GO: Curate Home products are available to purchase online at www.curatehome.me