Maserati meets Alajmo as the three-Michelin-starred chef customises his own new vehicle from the ultra-premium brand.
“Made in Italy” is a value that unites Maserati and Chef Massimiliano Alajmo, the youngest chef in the world to receive three of the coveted Michelin stars. From deep-rooted traditions, to re-writing the rules as they race towards the future, these two icons of Italian culture embody the courage it takes to be a maverick.
Chef Alajmo joins forces with the House of the Trident in creating an exclusive vehicle under the aegis of the Maserati Fuoriserie customisation programme. The purest expression of luxury is the possibility to simply be yourself and, with this option, a car becomes an extension of our unique identity.
This customisation programme, presented last September by Maserati, offers two different customisation routes. To use a culinary metaphor: Maserati Fuoriserie offers clients the choice of an empty plate on which they can create a singular, unrepeatable, one-off car; or, if they prefer, a menu of ingredients to choose from – including materials, colours and details – to be mixed and matched to suit their taste.
The final recipe gives shape to the client’s personal creativity, offering them the choice from 23 exterior colours, 10 liveries, five dreamlines, five colours for brake calipers, three types of wheel finishes, five colours of Fuoriserie stitching, and three colours of leather, with the choice of monochrome or bi-colour seats.
The Levante Trofeo Fuoriserie for Alajmo sports the colours of the chef’s logo: black for exteriors and gold for interiors. For Alajmo, gold is the maximum expression of brightness. In fact, in the kitchen, gold has always been associated with saffron which, with its colour, texture and taste, recalls the warmth and vital energy of the sun, bringing the diner one-step closer to it.
Fully designed and engineered in Italy, like all Maseratis, this custom edition is characterised by soft gold-coloured interiors in Pale Terracotta, with contrasting grey stitching and matching embroidered Trofeo writings on the Trident sealed headrests. The exteriors, on the other hand, are in Nero Luce, a glossy black finish, accentuated with dreamlines in Mistic Gold, and 22-inch Orione wheel rims with black brake callipers.
According to Chef Alajmo, when adherence to the rules leads us away from our original goals and ideas, we must break these rules to reaffirm the true essence of what we are doing, be it cooking, or automotive engineering.
For Massimiliano Alajmo, doing away with the tablecloth, eating with our hands and ‘playing elegantly’ with food helps us regain a long-lost appreciation for the poetic beauty of sharing a meal with others. In the same way, Maserati Fuoriserie allows its clients to regain a long-lost passion: the infinite beauty of driving, exploring our most authentic self and discovering new roads. ✤
GO: VISIT WWW.MASERATI.COM FOR FURTHER INFORMATION.