The seventh edition of the Middle East Car of the Year Awards celebrates the automotive industry, spotlighting the excellence of the best vehicles to grace the showrooms of the Middle East’s car dealerships.


Jaguar Land Rover secured one of the most coveted prizes from this year’s Middle East Car of the Year Awards (MECOTY) as the Land Rover Discovery Sport was named Compact Premium SUV of the Year.

Jaguar Land Rover is the UK’s largest automotive manufacturer, built around two iconic British car brands. Land Rover, the world’s leading manufacturer of premium all-wheel-drive vehicles; and Jaguar, one of the world’s premier luxury sports saloon and sports car marques.

Handpicked to represent ten Middle East countries, the MECOTY jury – comprised of the most qualified and experienced motoring journalists – is tasked with identifying the region’s most exceptional cars. Each juror is instructed to evaluate nominated and shortlisted vehicles, appraising each entrant for the quality of the consumer experience they provide.

A LOOK AT THE LAND ROVER DISCOVERY SPORT

The newest member of the Discovery family, the Discovery Sport – the latest in a proud, long line of versatile cutting-edge SUVs – is the most capable vehicle of its kind. Pushing the boundaries of the premium compact SUV sector, the Discovery Sport is more technologically advanced than ever,  boasting an enhanced exterior design perfectly complemented by a transformed interior.

Its new Premium Transverse Architecture (PTA) accommodates efficient new electrified engines, including a 48-volt mild hybrid to help reduce emissions and fuel consumption. The new body is 13 percent stiffer than its predecessor, with rigidly-mounted subframes that reduce noise and vibration intrusion into the cabin, improving comfort and providing maximum safety.

These enhancements have ensured the fastest-selling Land Rover ever produced, with its new infotainment interface – comprising the latest connectivity – and more flexible seating arrangements distinguishing the model as one of the safest and most comfortable SUVs ever made.

The award-winning Range Rover Evoque – voted Best SUV/ Crossover at  the  2019 Women’s World  Car of the Year award channels the style and spirit of its predecessor was also shortlisted as the Compact Premium SUV of the Year. ✤

GO: VISIT JAGUAR-QATAR.COM AND LANDROVER-QATAR. COM FOR FURTHER INFORMATION.