Coffee Communications is thrilled to announce its appointment as the representative of Fila across the MENA region.

International sportswear giant Fila was established in Biella, Italy in 1911, nestled among the foothills of the Italian Alps. A worldwide leader in sporting and lifestyle shoes and apparel, Fila champions its heritage Italian design DNA while simultaneously pushing the boundaries of modern performance wear. Fila delivers the perfect cross-section of sport and street.

“We are thrilled to add FILA to our growing fashion portfolio. FILA is an iconic sportswear brand with over 100 years of heritage. We look forward to reinforcing the presence of FILA in the region and increase the awareness of the flagship store in Mall of The Emirates,” says Natasha Ekstedt, Founder and CEO of Coffee Communications.