Almana Motors Company has marked the official arrival of the new Taurus in the Middle East, introducing sophisticated design, cuttingedge features and a blend of premium comfort and dynamic performance tailored for the diverse needs of the region.

The new Taurus commands attention with a completely refreshed aesthetic. The exterior boasts a bold new front and rear fascia, updated headlamp architecture and distinctive new wheel designs, while new vibrant colours like Hot Pepper Red and Vapor Blue ensure an undeniable visual statement. The interior, too, receives significant enhancements with new colour and material choices, refined seat trims and a modified console designed for heightened comfort and contemporary style.

Designed with regional customers in mind, the latest model offers a choice of powerful and efficient powertrains. The robust 2.0L EcoBoost engine, paired with an eight-speed automatic transmission, continues to deliver commendable performance, producing an impressive 239hp and 382Nm of torque. For those prioritising greater fuel efficiency, the 1.5L Hybrid engine offers an enhanced drive without compromising on power.

At the heart of the new Taurus’ comprehensive technology upgrades is Ford’s latest-generation SYNC 4A infotainment system, presented on an impressive 13.2-inch full HD centre touchscreen – one of the biggest in its class – offering seamless connectivity with wireless Apple CarPlay and Android Auto.

New features that further redefine the flagship saloon’s convenience and luxury include a 360-degree camera, now available from the base Ambiente model, and a premium 10-speaker B&O Sound System integrated into the top-tier Titanium series.

Building on its reputation for spaciousness, the new Taurus also caters effectively to families, providing ample cargo space and roomy interiors. Additionally, ventilated seats, available from the Trend trim, guarantee optimal comfort in any climate, while the available dual-panel panoramic sunroof enhances the cabin’s sense of openness and luxury.

The model is equipped with a comprehensive suite of driver-assistance technologies, including Intelligent Adaptive Cruise Control, Pre-Collision Assist with Automatic Emergency Braking and a Lane-Keeping System with Blind Spot Monitoring and Cross-Traffic Alert.

Taurus is also ushering in a new era of connected vehicle experiences, with the Ford Pass app available in select Middle East markets, offering added convenience, control and peace of mind. New Ford Taurus owners can now remotely start their vehicle, pre-condition the cabin to their preferred temperature and even activate the horn and lights to easily locate their car in a crowded parking lot. The all-new app also provides essential vehicle status updates, allowing users to monitor vital information such as fuel levels, odometer readings, tyre pressure and oil, placing a host of functionalities directly into the customer’s hands. ✤

GO: CALL 800 7551 OR VISIT ALMANAMOTORS.COM.QA FOR MORE INFORMATION.