Alfardan Sports Motors, the official importer of Alfa Romeo in Qatar, is proud to reveal the Alfa Romeo’s latest marvel – the All-New Tonale. This marks an exciting new chapter in the storied Italian brand’s path, blending performance, luxury, and rich Italian automotive heritage in cutting-edge design.

The All-New Tonale is the epitome of Alfa Romeo’s ‘metamorphosis’ into a new era of mobility. Distinguished by its two unique trims – the Ti and Veloce – the Tonale integrates striking stylistic enhancements, creating a distinct and cohesive family resemblance that further underscores its captivating Italian design.

The Ti trim is defined externally with a satin chrome V front bezel, 18-inch dark finish diamond cut alloy wheels with coloured Alfa Romeo centre wheel caps, a gloss-black body kit with satin side and front inserts, and black painted mirror caps. Inside, sporty black cloth upholstery, a driver’s seat with four-way electric lumbar adjustment, 60/40 split rear seats with a sport leather steering wheel with start button mark out the Ti.

The Veloce builds on this with a dark miron V front bezel, Veloce badging and body kit, matt side and front inserts, gloss black window surrounds, privacy glass and 19-inch dark finish diamond cut alloy wheels with monochrome Alfa Romeo centre wheel caps and red Brembo brake callipers. Inside, the Veloce adds aluminium door sills, plus column mounted aluminium shift paddles to its distinctive black and fully electrical ventilated black leather seats.

DESIGN: UNMISTAKABLY ALFA ROMEO

Intended for a young, metropolitan and dynamic customer, the Alfa Romeo Tonale offers a distinctive, sensual and forward-looking design, extolling new stylistic elements destined to remain as points of reference in the development of the Alfa Romeo line-up: 5-hole wheel rims, the cluster in the “telescopic” instrument panel, the 3-spoke sports steering wheel, and the sine-curve headlights.

The “3+3” headlights with new Full-LED Adaptive Matrix evoke the proud look of the SZ Zagato or the Proteo concept car. Developed in conjunction with Marelli, the three modules make up a unique frontline for the car and always ensure the best lighting conditions.

INDUSTRY-FIRST TECHNOLOGY

In a world exclusive, Tonale debuts non-fungible token (NFT) technology, a true innovation in the automotive sector. Alfa Romeo is the first automaker to link a car with an NFT digital certificate. The technology is based on the “blockchain card” concept, a confidential and non-modifiable record of the main stages in the life of an individual vehicle. With the customer’s consent, the NFT will record vehicle data, generating a certificate that can be used as a guarantee that the car has been properly maintained, with a positive impact on its residual value.

The major new features in the Alfa Romeo Tonale include built-in Amazon Alexa voice assistant features, so you can always “feel at home” in your car, making the everyday experience even more enhanced and convenient.

On the all-new infotainment system featuring a customizable Android operating system and 4G connectivity, it also offers content, functionality and services that are always kept up to date. The system includes a fully digital 12.3” screen, the main 10.25” touchscreen unit, and a smooth, sophisticated multitasking interface, keeping everything at a glance without distracting your attention from the road. Totalling 22.5”, the two large Full TFT screens are best-in-class in the segment.

Technology is also at the service of safety and comfort: level 2 autonomous driving, with new Advanced Driver Assistance Systems (ADAS) that act in line with the Alfa Romeo philosophy. These include “Intelligent Adaptive Cruise Control” (IACC), “Lane Centering” (LC) and “Traffic Jam Assist” – which automatically adjust speed and trajectory, keeping the car in the middle of the lane and at a distance from the vehicle in front, thus ensuring safety and comfort.

STATE-OF-THE-ART PERFORMANCE

The all-new Alfa Romeo All-Wheel-Drive Tonale offers a technologically advanced 2.0 litre turbocharged inline four-cylinder engine, releasing first-class 268 hp and 400 Nm of torque. This drives the acceleration from 0 to 100 km/h in just 6.5 seconds.

BEST-IN-CLASS DRIVING DYNAMICS

Tonale stands as a benchmark in the segment in terms of driving dynamics. It ensures sports car-like impeccable dynamic behaviour, proven by the best weight distribution and the most direct steering in its segment, as well as the fully independent MacPherson suspension system, with Frequency Selective Damping (FSD) shock absorbers with “Dual Stage Valve” active suspension with electronically controlled damping. In short, sitting behind the wheel of the new Tonale equates to an engaging driving experience that becomes an invitation to travel, never mind the destination.

Mr. Charly Dagher, the General Manager of Alfardan Sports Motors, commented: “We are delighted to introduce the All-New Alfa Romeo Tonale in Qatar. This remarkable SUV embodies the essence of Alfa Romeo’s heritage and commitment to delivering unrivalled performance and luxury. The All-New Tonale will captivate automotive enthusiasts and elevate their driving experience to new heights.”

“As Qatar’s leading importer of luxury vehicles, Alfardan Sports Motors recognizes the importance of delivering excellence to its esteemed customers. The launch of the All-New Tonale marks a significant milestone for the brand, further strengthening Alfa Romeo’s presence in Qatar and underscoring Alfardan Sports Motors’ commitment to offering unparalleled automotive experiences” added Mr. Dagher.

To discover the all-new Alfa Romeo Tonale and to book your order, please visit Alfardan Sports Motors – Alfa Romeo Qatar showroom located at Medina Centrale – The Pearl Island or CALL: 44209169.