ACQUA DI PARMA OPENS ITS FIRST BOUTIQUE IN QATAR
The Maison continues its retail development in the Middle East and brings Italian style to the prestigious spaces of the Place Vendôme Mall.
Acqua di Parma launches its first Boutique in Qatar, opening in the prestigious Place Vendôme mall. After the Dubai Boutique, the new opening in Doha represents a further strategic step towards claiming a market with big potential such as the Middle East.
The Maison continues with its tight schedule of international openings, while already boasting boutiques in Milan, Rome, Paris, Miami, besides its 13 stores in China, 3 in Taiwan and 1 in Japan.
The new Acqua di Parma Boutique launch coincides with the opening of Place Vendôme Qatar. This fascinating architecture, inspired by the eponymous temple of Parisian luxury, overlooks the Lusail waterfront.
Inside the spectacular Mall, the Maison is located in the area dedicated to the most exclusive international fragrance Maisons, inviting visitors to discover the sophisticated atmosphere of an Italian home. All the store features are strongly connected to the original concept developed for the Acqua di Parma boutiques.
Essential shapes, Italian design, premium materials together with the most skilled craftsmanship create the perfect environment to discover the Acqua di Parma universe. This is an intimate and welcoming space of 57m2 with very high ceilings that enhance the interiors’ luminosity. Two grand features stand out: the large and iconic yellow hat box hanging on a wall like an installation and the modern glass chandelier, a masterpiece of artistic craftmanship made with clear glass and amber elements, cast in plate following the ancient techniques of the Murano maestros.
The white, black and natural walnut toned reed wood texture on the walls alternating lights and shadows, calls to mind the Italian landscapes. This emotional space in a perfectly balanced play of perspectives, reveals continuous surprises such as the Tavolo delle Fragranze, the interactive Fragrance Finder where visitors may discover their favourite blend and the Candle Wall that, together with the Home Collection, will present every time the new products of the Maison.
Acqua di Parma’s different lines appear along the reed wood textured walls – Le Colonie, Signatures of the Sun, Le Nobili, accompanied by a visually striking feature, the resin and “concrete” backdrop with the Acqua di Parma wax engraved logo standing out.
Just like in an italian house, the view opens onto a patio in which every detail transmits the vibrant energy of Blu Mediterraneo: the precious terrazzo floor, the frescoes made in the Italian atelier Pistalab featuring the Frutti d’Oro, the Colonia essence, and the video wall that invites visitors to a fascinating journey in the Italian Mediterranean.
At the back of the boutique an arch marks the entrance to the sophisticated Barberia. This is a welcoming and pleasant space within the boutique characterised by a soft light design, reed wood textured furnishings, Parma yellow soft leather inserts, marble inspired wall treatments and a comfortable barber chair. This is the perfect place where customers can celebrate the art of Italian shaving and select the favourite service from the rich list available.
On the opposite side, the elegant travertine counter is the centrepiece of the area dedicated to the Acqua di Parma art of gifting. Here customers can discover engraving and monogramming services for caps and bottles and packaging customisation.
Acqua di Parma in Qatar: all the sophisticated atmosphere and intimate and personal style of an Italian home where you can live and discover the universe of the Maison in all its aspects.