The all-new Audi Q6 e-tron was revealed for the first time at stunning simultaneous launch events across the Middle East.

Unveiled in Qatar during an exclusive event at the iconic 7 by Richard Serra at the Museum of Islamic Art Park, Doha, the car debuted at the same time in Abu Dhabi, Dubai, Oman and Sharjah with the model setting a new standard in the premium EV segment.

Through dynamic celebrations across the region, Audi blended cultural significance with technology, positioning the Q6 e-tron as a symbol of the company’s forward-thinking approach. This debut was as much about the car’s engineering excellence as the broader journey into a fully electric future.

The innovative new vehicle marks the start of Audi’s largest-ever product offensive, with over 20 new models – including more than 10 fully electric – coming by the end of 2025.

Engineering Excellence

At the core of the Q6 e-tron is Audi’s revolutionary new Premium Platform Electric (PPE), allowing the model to balance distance, power and sustainability effortlessly. With a remarkable range of up to 625km on a single charge, drivers who demand performance without sacrificing efficiency will not be disappointed. Meanwhile, the high-performance SQ6 e-tron can travel up to 598 kilometres. Both models can recharge up to 260km in just 10 minutes with the advanced 800-volt system that enables a maximum charging power of up to 270kW. Taking the battery from 10% to 80% takes just 21 minutes using high-power charging (HPC).

Power Meets Precision

The Q6 e-tron’s performance is powered by dual electric motors – one on each axle – giving all-wheel drive and a total output of up to 285kW, which the SQ6 e-tron enhances to 369kW enabling it to race from 0 to 100km/h in just 4.3 seconds, with Launch Control. Both models feature adaptive air suspension, ensuring smooth, precise handling across all terrains.

Aesthetics Meets Efficiency

One of the key highlights is Audi’s new design philosophy, which makes its debut with the Q6 e-tron, not only reflecting Audi’s commitment to future-forward aesthetics but also enhancing the vehicle’s aerodynamic performance. The bold front grille, sharper body line and innovative air intakes improve airflow efficiency while maintaining the unmistakable presence of Audi’s design language. This cohesive balance between form and function ensures the Q6 e-tron stands out as a symbol of modern, sustainable luxury.

The Audi Q6 e-tron introduces the world’s first lighting technology with active digital light signatures for both its headlights and rear lights. The second-generation digital OLED rear lights, featuring 360 segments, offer car-to-x communication and proximity detection, displaying custom warning symbols to enhance road safety. The Advanced Digital Matrix LED headlights provide precision-guided beams and customisable light patterns, adapting to the car’s surroundings. Drivers can personalise their vehicle with eight digital light signatures, accessible via the MMI system.

Inside, the Q6 e-tron offers Audi’s most advanced cabin yet, designed with a focus on both luxury and technology. The fully digital MMI touch response system integrates seamlessly with the car’s other features, offering drivers intuitive control over navigation, media and safety systems. The next-gen Audi virtual cockpit now comes with extended functionalities, including enhanced driver-assist features and augmented reality navigation, offering an immersive driving experience. The car also features Audi’s acoustic glass technology, ensuring a quiet, serene cabin environment even at high speeds.

Audi Middle East’s Managing Director Rene Koneberg said: “We’re truly excited to bring the Audi Q6 e-tron to the Middle East, a region that’s embracing the shift toward electric mobility. This isn’t just about launching a new model – it’s the start of a new era for Audi. This launch reflects what Audi is all about: innovation, sustainability and a genuine commitment to the future. We’re fully dedicated to leading the charge in the electric mobility movement here in the Middle East.”

The all-new Audi Q6 e-tron is now available for pre-orders at your local dealer and will arrive in the showrooms across Middle Eastern markets starting from the first quarter of 2025, paving the way for the future of electric mobility in the region. ✤

GO: VISIT WWW.AUDI-ME.COM/Q6 OR CALL 4445 2375 FOR MORE INFORMATION.