A New Taste Of Morocco

New Moroccan eatery Salama promises diners an Oriental journey of higher taste coupled with vibrant entertainment.

Taking inspiration from the rich culinary heritage of Morocco, glammed up on the French Riviera and now broadening its horizons, Salama has opened its first GCC restaurant at the heart of the fashionable Al Maha Island.

Originally created in 1999 by a French couple, Frédérique and Fabrice Dorel, in buzzing Saint-Tropez and Cannes, in 2024, Mohamed Hedi Mardassi acquired the brand and developed a partnership with Aura Group International to bring Salama to the thriving Qatari market.

“With Salama, we [have the] ambition to create the GCC’s premiere destination for Moroccan gastronomy, with its unique blend of Riviera chic and warm Oriental hospitality,” he said. Imagined by Chef Ramdane Djebarri, who was part of the glory days of Momo and Mamounia Lounge in London, the 1,001 flavours of Salama will unfold as a modern-day tale of Moroccan cuisine. The menu runs the gamut from reinvented fresh salads, briouates, pastillas, couscous and tagines to delicious main courses and Josper-grilled meats. And desserts provide a sublime conclusion, with such signatures as the Mar’rakshi Millefeuille, Oriental Crème Brûlée and Orange Blossom Ile Flottante to name a few.

To complement the remarkable culinary creations, the bar menu will take guests to the legendary Spice Route, infusing timeless classics with arabesque spices, herbs, fragrances and flavours, as a prelude to nights of elegant music and entertainment.

Finally, Salama unveils an exclusive gateway to the breathtaking allure of the French Riviera. Nestled amidst pristine sands and shimmering azure waters, it boasts a private beach that embodies an atmosphere of refined sophistication and carefree indulgence.

Aura Group CEO, Yasser Zein, said: “We are absolutely thrilled to introduce Salama to the blooming culinary landscape of Doha. The concept is a welcome addition to our own exciting portfolio of high-end brands, perfectly suited to the taste of the market and delightfully disruptive all at once.” ✤